AIPMM’s CPM and CPMM Certification now is recognized as the international, cross-industry standard for Product Management and Product Marketing certification, by global corporations including Proctor and Gamble and Microsoft.  Are you ready to join other recognized leaders in product management and product marketing?

Designed for experienced Product Managers and Product Marketers who are preparing to take the AIPMM Certification Exam, and prefer the convenience of studying from home or office and taking the exam online. 

Take advantage of this new, efficient exam prep course and get ready for the AIPMM Certification Exam in as little as six total hours, in your own home or office.   Your review of key concepts will be enhanced by numerous real-life examples.  You’ll also receive topic-specific reading recommendations for additional study, and you’ll have two months’ access to all online materials.   You’ll complete the course much better prepared to take the rigorous AIPMM Certification Exam. 

Please see the Table of Contents for more detail.

Look for the other modules in this series:  Pricing, New Product Development, Marketing Management, and Product Launch.

• Describe three company-level strategic approaches and how they impact choice of product strategy. (PS)
• Name the elements of a product strategy (seems like this one should be in here for completeness)
• Define Product Life Cycle (PLC)
• Name examples that illustrate each type of product life cycle. (PLC)
• Describe the Boston Consulting Group Growth/Share matrix and how you would apply it to determine the right strategy for managing your product or product line for sustained profitability.
• Define portfolio management (PM)
• Describe the four approaches to growth illustrated in the Product/Market expansion grid .
• Use visual mapping to evaluate balance within a product portfolio.