In this course, you will learn how to conduct market research to identify qualified (or qualifiable) suppliers or contractors that can meet your organization's requirements. The course includes an overview of market research, methods of conducting market research, sources of information and documentation. It contains a number of brief review questions and the submission of a case study analysis for review and feedback by one of our instructors.

1. Principles of Market Research
2. Conducting Market Research
3. Obtaining Technical Data
4. Sources of Information
5. Documenting Market Research
6. Complexity Guidelines
7. Developing Bidders’ Lists