Which seven key product management practices can make the difference between your product becoming a cash cow or an "also-ran"?  And, how and when should you implement them?  Linda Merrick and Mara Krieps present an overview of the seven key practices, with examples from their work with clients.  These seven best practices form the foundation of Pivotal Product Management's 2-day workshop, the Product Management Intensive. 

Recorded webinar presentation followed by participant Q&A session; 35 minutes in length. 

The following best practices are discussed:
1. Customer Intimacy
2. Gated Decision Process
3. Product teams
4. Whole products
5. Positioning
6. Product Roadmaps
7. Metrics